SOCIAL MEDIA SERIES
Social media series is a series in which I have shared 7 tips on a weekly basis, which can help anyone to manage social media. These tips will help the candidate in order to know what all is needed to plan social media calendar & manage social media. It will also tell how you can do it by yourself.
This series is being conducted in my VIP community which is only for my internal members. If you wish to be part of it, just click on the link.
Check the tips:
Select your social media platform wisely
Social media is certainly one of the most important things today for sustenance, presence, networking, imparting knowledge, or for any other reason.
The importance of the same is rising day by day and with this pandemic going around there is a strong importance.
This also makes the importance of selecting the social media wisely.
COMPLETE AND INFORMED PROFILE
A profile description can make or break you, your business, and also your image.
A few things one needs to take care of:
1 – Synchronized profile and cover picture – Every platform has an option of profile picture and also cover picture. Make sure it is the same all over the platforms that can describe you.
Also need to take care that the pixels, look, and feel of the picture are good.
2 – One needs to fill and check other details like name, location, Contact numbers, Email-id, Website, basic description or BIO, type of business, and also other links properly. Moreover, make sure that it is real.
You can also add additional links like your blog link or other resources in case you want to inform about that.
3 – What and how frequently you post is also an important factor in terms in order to have an impact. Further, we need to post consistency the content. Also take care of the post frequency.
Have your individual strategy and plan beforehand ready. Additionally. check out what you want to post and how frequently you want to post.
The next important thing here is to use the right keyword at right places. It will also help enhancing your searchability for your viewers.
Connect and observe the people or influencers. They can collaborate to have synergy.
Review your analytics
You do not require this point if you are individual, but if you are having a social media profile of the organization then you should analyze your analytics.
Try to engage with the various connect by using various multimedia options, GIFs, stories. For eg. – You can additionally put your point through on a topic that relates to what points should be covered in a resume. Further, the people can respond to the question by their viewpoint.
Engage with the network
Tips to have better engagement with the network.
Post at regular interval with consistency
When to post and what frequency is the first question that is on our mind. Further, frequency can be set by you as per your choice but it should be consistent in what you post. The more the frequency is better it is.
Design your content based on solutions to the people in the network.
Talk about the topic and not just the brand. We also need to post content which can cater as solutions, make people aware about the topics, hold discussions where you can help people find out solutions to their own problems.
Hold question Answer sessions
Just posting will not yield results. Moreover, post questions to which the people in the network can answer.
Reply to the comments and share the post
We should also share, like and comment on post as per the interest.
Make the post true and individual
The content certainly what you are posting should be engaging if it is true and different. So try to post content which can tell about you.
Have a Social media calendar
It saves a lot of time by being organized
It helps in maintaining the consistency as it helps you post regularly without fail.
It reduces the chances of making mistakes as when we plan and make our posts beforehand which allows us to create the content with patience. Thus, helping us reduce errors.
You are able to focus on social strategic planning rather than just posting as your focus is on how to get more benefits with strategies.
It helps us to be up to date with the important and worldwide global moments like international, language day and design your post accordingly.
It helps in making high level content in one post as social media calendar helps in dividing the task between the team members.
It helps in tracking what works, what do not because what gets scheduled is done and
What gets measured is improved.
Few tools which can be used for making an effective social media scheduler are:
Make a social media calendar
Step3: Schedule and automate
Step4: Track your performance