Social media series is a series in which I have shared 7 tips on a weekly basis, which can help anyone to manage social media. These tips will help the candidate to know what all is needed to plan social media calendar & manage social media. It will also tell how you can do it by yourself.
This series is being conducted in my VIP community which is only for my internal members. If you wish to be part of it, just click on the link.
Social media is one of the most important things today for sustenance, presence, networking, imparting knowledge, or for any other reason.
The importance of the same is rising day by day and with this pandemic going around the importance has been more strongly laid on.
This makes the importance of selecting the social media wisely.
A profile description can make or break you, your business, your image.
A few things to be taken care of:
1 – Synchronized profile and cover picture – Every platform has an option of profile picture & cover picture. Make sure it is the same all over the platforms which somewhat describes you.
Also need to take care that the pixels, look, and feel of the picture are good.
2 – Other details like name, location, Contact numbers, Email-id, Website, basic description or BIO, type of business, other links should be properly filled and checked. Make sure that it should be what reality is.
You can also add additional links like your blog link or other resources in case you want to inform about that.
3 – What and how frequently you post is also an important factor as far as impact is concerned. There needs to be consistency in the content which is being posted, also in the frequency in which the posts are being posted.
Have your individual strategy and plan beforehand ready. Check out what you want to post and how frequently you want to post.
The next important thing here is to use the right keyword at right places which can help you enhance your searchability for your viewers.
Connect and observe the people or influencers who can be collaborated with to have synergy.
Review your analytics
This point may not be really required if you are individual, but if you are having a social media profile of the organization then you should analyze your analytics.
Try to engage with the various connect by using various multimedia options, GIFs, stories. For eg. – You can put your point through on a topic which can be related to what points should be covered in a resume and then the people can respond to the question by their viewpoint.
Tips to have better engagement with the network.
Post at regular interval with consistency
When to post and what frequency is the first question which comes to our mind. Frequency can be set by you as per your choice but it should be consistent in what you post. The more the frequency is better it is.
Design your content based on solutions to the people in the network.
Talk about the topic and not just the brand. We need to post content which can cater as solutions, make people aware about the topics, hold discussions where you can help people find out solutions to their own problems.
Hold question Answer sessions
Just posting will not yield results. Post questions to which the people in the network can answer.
Reply to the comments and share the post
We should share, like and comment on post which are of our interest.
Make the post true and individual
The content what you are posting should be engaging if it is true and different. So try to post content which can tell about you.
Timeline is what is posted on your social media platforms by you or by others at any particular point of time.
What you post
What other’s posts on your timeline
Photos in which you are tagged.
It is very important to know what all is posted on your timeline as people in your network define you on the basis of all that.
Have appropriate privacy settings of what you would want people to see on your time line, Where they can tag you and you can also add review notification for any tagging in case you want to review where you are tagged.
If your timeline review is turned on, then the post will only appear on your timeline when you #approve the posts. This is for your friends only and if someone is not on your friend list and then also you are tagged, in that case you will be prompted for the review even if have not turned on your time line review.
What gets measured is improved.
Few tools which can be used for making an effective social media scheduler are: