SOCIAL MEDIA – If you are looking to create a powerful social media profile to make an impact on your network, then just check the tips for using social media profile which is as follows:
FOLLOW IMAGE GUIDELINES
This is the first and the most important thing to take care of as specific image guidelines across various social media platforms are specified because they know what is the best way to be seen best. You should adhere to the guidelines so that your photos on a profile, cover page, etc. must look good. Some of the guidelines are as follows:
Facebook profile picture: 170 X 170 pixels
Facebook cover photo: 828 X 465 pixels
Twitter profile photo: 400 X 400 pixels
Twitter header image: 1,500 X 500 pixels
Google+ profile picture: 250 X 250 pixels (minimum)
Google+ cover photo: 1080 X 608 pixels
LinkedIn profile photo: 400 X 400 pixels (minimum)
And LinkedIn cover photo: 974 X 330 pixels
LinkedIn banner image: 646 X 220 pixels
Instagram profile picture: 110 X 110 pixels
Apart from this you also need to take care to have the same profile image everywhere for creating recognition and a professional look.
Adjust your photo tag settings also as per the social media policy.
You also need to keep yourself away from getting tagged in the controversial posts, bad or embarrassing photos.
It is best to review the photo tags regularly and verifying if you are tagged in the right posts or photos.
Check the video
NO RANDOM STUFF
This should be very well taken care of that you just do not share each and everything on social media. You need to be really careful while posting something on these platforms as the whole world is watching it. You should specially be very careful while using hate speech or negative comments for somebody.
Do not put any strong comments in favor or against of any specific political party.
- And Do not put any religious, spiritual comments which may hurt any particular religion.
Do not put any comment which is inhuman by using harsh language.
Do not post any negative comments against anyone and also make sure that you do not complain about any person or company on social media. There are specific platforms for the same.
You should be using the right keyword in your profile like industry details, title, description, skills, etc., so that when searches are done, you are searchable. The right people are able to find you when they search using those keywords.
You should also use hashtags for better searches. You can use keyword tools that can help you identify the right words and terms. Examples of tools are SEMrush and Google keyword planner. While putting the keywords make sure that you do not stuff a list of keywords and just fill the post. Remember to choose the correct keywords.
CONTENT AS PER THE AUDIENCE
Your posts are for the audience so it needs to be as per their interest. You should write clear and explaining content that is best for your audience. And You need to make sure that you fill complete details like name, bio, description, interests, job title, experience, skills sections and more.
You also need to be consistent with posts and content like photos, posts. For making our best post first seen, you can pin the best content at the top of your profile.
BUILD SOCIAL TRUST
This is a very important thing to be considered while building your social media profile. It is just like we create trust in real life with our peer group so that they can trust us, we should also make sure that we do the same while making our social media profile. This can be done by asking for reviews and recommendations from your network, which can be done only when you follow the above point.
Social trust cannot be built in a day, it takes time and conscious effort to do so. That is why it is really important to post authentic, trustworthy, and relevant content.
CROSS PROMOTION AMONG PLATFORMS
This is more important for business and promotional purposes. As the audience of the different platforms is different, so it is a good idea to cross-promote and reach larger audience groups.
You can do so by putting links of different social media on your website, email signatures, posts, etc. various platforms allow cross-promotion like:
Facebook allows you to add multiple website fields
LinkedIn allows you to add your Twitter account
Pinterest allows you to connect to Facebook and Twitter
DO NOT SEND DIRECT MESSAGE AGAIN
There is complete no to send a direct message to anyone again and again. You should follow interpersonal skills while communicating in direct conversations. It is so obvious that if a person is not responding to you it means he/she is not interested in responding and so sending the message again and again will do harm only.
DO NOT POST CONFIDENTIAL DATA
This is something which again is against professionalism and ethics, doing so will bring you in the wrong light which will impact your profile negatively. It is advisable that if you are forwarding any post or writing any post of this sort, just be double sure of what will be the repercussion of that.
Now, every social media platform has some policies and every post is scanned. At last, the next important thing to be taken care of is you need to take special care regarding the security of these social media profiles in order to make sure that they are not wrongly used by anyone.
So, use a strong password, two-way authentication, and other processes to make it secure and safe to be used.
About the Author: Anju Jindal
Anju is a trainer, entrepreneur, and career growth specialist who helps students, working professionals, women, and Job seekers to reach out to their goals by implementing a Career Growth plan